Big Mike – Founder & Owner, Horns & Heels Rodeo Company

Big Mike is the founder and visionary behind Horns & Heels Rodeo Company, a leading brand for rodeo apparel and western lifestyle gear. Growing up immersed in rodeo arenas, ranch life, and hardworking western communities, Big Mike built Horns & Heels to honor the spirit of cowboys, cowgirls, rodeo champions, and ranchers who live life with grit, pride, and authenticity.

With a deep passion for western heritage and bold design, Big Mike launched Horns & Heels Rodeo Company with a clear mission: create a brand that embodies the confidence and prestige of a world-champion rodeo buckle. Every product—from signature cowboy hats and ball caps to western shirts and rodeo apparel—reflects the values of independence, toughness, and rodeo pride.

Under Big Mike’s leadership, Horns & Heels has grown into a brand that combines traditional rodeo culture with modern western style. Today, it appeals to rodeo fans, bull riders, barrel racers, and anyone passionate about the cowboy lifestyle.

Big Mike believes rodeo isn’t just a sport—it’s a lifestyle built on hard work, family, and the courage to ride when the gate opens. This philosophy drives every product and design at Horns & Heels, keeping the brand true to the heart of western living and rodeo culture.

Continuing to innovate, Big Mike expands the Horns & Heels collection with new designs, exclusive collaborations, and premium products that celebrate the unbreakable spirit of the rodeo world.

“Ride Hard. Live Bold. Wear the Brand of Champions.”