About Us

Big Mike built Horns & Heels Rodeo Company from the ground up—starting at a kitchen table with a vision, a few designs, and a deep respect for the western way of life. What started with late nights, hand-packed orders, and a dream to build something real has grown into a full-scale western lifestyle brand shipping products across the country.

Raised around rodeo arenas, ranch life, and hardworking communities, Big Mike created Horns & Heels to represent more than just western apparel. The brand stands for the people who keep this country moving—the blue-collar workers, ranch hands, welders, oilfield crews, linemen, truck drivers, tradesmen, and small-town workers whose hard work often goes unnoticed every single day.

Big Mike has always believed rodeo and western culture were built on the same values that built America: grit, sacrifice, long hours, loyalty, and pride in a hard day’s work. While Horns & Heels carries the spirit of the rodeo world, it also represents the backbone of this country—the everyday workers and tradespeople who rarely get the recognition they deserve.

From kitchen-table beginnings to warehouse shelves stacked with orders, Horns & Heels Rodeo Company continues to reflect authenticity, toughness, and the unbreakable work ethic of the western and blue-collar communities.

For Big Mike, this brand is about reminding people where real strength comes from: the small towns, the early mornings, the rough hands, and the people willing to outwork everyone around them.

“Ride Hard. Live Bold. Wear the Brand of Champions.”